Built by someone who has done the work, not just advised on it.

A Note From Waller Miles' Founder

There’s a pattern I’ve seen repeated throughout my career. A company invests in the right technology, hires good people, and still can’t answer a basic question: is our marketing actually working?

I’ve been on both sides of that problem.

I started my career at a large global bank, where I learned what enterprise-level rigor looks like when data, systems, and marketing have to work at scale. That experience shaped how I think about measurement, integration, and accountability. But it also showed me how those lessons might hinder smaller, faster-moving businesses, especially when playbooks built for large institutions get applied to companies they were never designed for.

The most formative chapter of my career came when I joined a financial services startup. I wasn’t brought in to manage campaigns. I was brought in to build: the analytical infrastructure, the marketing technology stack, the data integrations that would eventually connect 12 different business units serving consumers, independent investors, and institutional Wall Street investors. As the company grew, so did my role. I became the company’s first CMO.

“The gap between marketing investment and marketing performance is almost never just a technology problem. It’s a systemic problem.”

What I learned over those years is that the gap between marketing investment and marketing performance is almost never just a technology problem, and almost never just a people problem. It’s a systemic problem. The data, the tools, the processes, and the team all have to be connected and aligned; someone has to be accountable for making that happen, and for making sure the company’s own people can sustain it when the work is done.

That’s what Waller Miles does. Not consulting in the traditional sense: strategy delivered, engagement ended, results uncertain. Real work, alongside your team, until the capability is yours.

I founded Waller Miles because small and medium-sized businesses deserve the same quality of thinking and execution that large companies take for granted. They just need it built for their size, their resources, and their reality.

– Mike Wojcik, Founder