About
Built by someone who has done the work, not just advised on it.
Nearly 30 years of direct operating experience in marketing, IT, and analytics, across large global brands and multiple successful startups.
A Note From Waller Miles' Founder
There’s a pattern I’ve seen repeated throughout my career. A company invests in the right technology, hires good people, and still can’t answer a basic question: is our marketing actually working?
I’ve been on both sides of that problem.
I started my career at a large global bank, where I learned what enterprise-grade rigor looks like when data, systems, and marketing have to work together at scale. That experience shaped how I think about measurement, integration, and accountability. But it also showed me how poorly those lessons translate to smaller, faster-moving businesses, especially when playbooks built for large institutions get applied to companies they were never designed for.
The most formative chapter of my career came when I joined a financial services and real estate investment startup as VP of Marketing in 2009. I wasn’t brought in to manage campaigns. I was brought in to build: the analytical infrastructure, the marketing technology stack, the data integrations that would eventually connect 12 different business units serving consumers, independent investors, and institutional Wall Street investors. As the company grew, so did my role. I became CMO in 2018.
“The gap between marketing investment and marketing performance is almost never just a technology problem. It’s a systemic problem.”
What I learned over those 16 years is that the gap between marketing investment and marketing performance is almost never just a technology problem, and almost never just a people problem. It’s a systemic problem. The data, the tools, the processes, and the team all have to be connected and aligned; someone has to be accountable for making that happen, and for making sure the company’s own people can sustain it when the work is done.
That’s what Waller Miles does. Not consulting in the traditional sense: strategy delivered, engagement ended, results uncertain. Real work, alongside your team, until the capability is yours.
I founded Waller Miles because small and medium-sized businesses deserve the same quality of thinking and execution that large companies take for granted. They just need it built for their size, their resources, and their reality.
– Mike Wojcik, Founder
Approach
How We Think About This Work
Diagnosis Before Prescription
The gap between investment and results is rarely just one problem. Before proposing any solution, Waller Miles starts with an honest assessment of the actual root cause: whether that’s a competency gap, a strategy shift, a third-party data problem, a training failure, or a missing foundation.
Competency, Not Dependency
Every engagement is designed to leave the client’s team fully equipped to operate independently. If your team still needs us when the engagement ends, we haven’t done our job. That’s not just a philosophy. It’s how Waller Miles defines success.
Strategy That Goes All the Way to Execution
Mike is known professionally for the ability to think at the strategic level and then roll up his sleeves and do the work alongside the client’s team. If we can’t implement it, we won’t recommend it.
Built for SMB Reality
Complexity doesn’t scale with headcount. A 20-person company can be just as complex as a Fortune 500, with fewer resources and no margin for solutions that don’t work. Every Waller Miles engagement is scoped and priced for the businesses it serves.